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What is the AR experience and how do I use it?Updated an hour ago

If your mem-re product includes an AR moment, you’re in for something special. Here’s what augmented reality is and how to use it.

What is AR?

Augmented reality (AR) overlays digital content — like video, animation, or graphics — onto your physical product through your phone’s camera. When you scan or tap your mem-re product and an AR experience launches, your camera will activate and digital content will appear on your screen as if it’s in the room with you.

How to use it

  1. Scan the QR code or tap the NFC chip on your product to launch the experience
  2. If prompted, allow camera access
  3. Point your camera at your physical product
  4. The AR content will appear on your screen — move your phone around to explore it

A few things to know

  • Not all mem-re experiences include AR. Some products go straight to an action hub with videos, photos, and other content. Whether your experience includes AR depends on the partner and product.
  • Good lighting helps. AR works best in a well-lit environment. If the experience isn’t detecting your surface, try moving to a brighter area.
  • Camera permission is required. AR needs your camera to work. If you’re prompted to allow camera access, tap Allow to continue.
  • Not all devices support AR equally. Older devices may have limited AR capabilities. If the AR moment isn’t loading, try accessing the experience on a newer device.
  • Having trouble? Reach out to our Support team with your event details and product type and we’ll help you out!
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